Not to be too “I’m 30 years old,” but I have no clue who Matilda Djerf is. But, after hearing her name for the 1000th time as TikTok creators on my For You Page either breathlessly defended her, or used her as an example to talk about “dupe culture” (aka knockoff culture) as a whole, I decided to open an Incognito Window in order to read one more free article on The Cut. For those not in the know like I once wasn’t, basically, Matilda has been slapping creators that recommend dupes of her brand, “Djerf Avenue” with copyright/trademark violations and people are mad about it because the majority of said brand is quote-unquote “basic” and not so unique that Matilda could even lay claim to having come up with it, first. Of course, there is the question of—if it’s all so unexceptional and unoriginal—why you’d even need to make content just to post links to a blazer that’s already been made 100 times but, I get it, Amazon storefronts don’t promote themselves.
You’re Being Duped
You’re Being Duped
You’re Being Duped
Not to be too “I’m 30 years old,” but I have no clue who Matilda Djerf is. But, after hearing her name for the 1000th time as TikTok creators on my For You Page either breathlessly defended her, or used her as an example to talk about “dupe culture” (aka knockoff culture) as a whole, I decided to open an Incognito Window in order to read one more free article on The Cut. For those not in the know like I once wasn’t, basically, Matilda has been slapping creators that recommend dupes of her brand, “Djerf Avenue” with copyright/trademark violations and people are mad about it because the majority of said brand is quote-unquote “basic” and not so unique that Matilda could even lay claim to having come up with it, first. Of course, there is the question of—if it’s all so unexceptional and unoriginal—why you’d even need to make content just to post links to a blazer that’s already been made 100 times but, I get it, Amazon storefronts don’t promote themselves.