What Is Personal Style?

Is it all a capitalist ploy to get you to spend more money?

I have to admit, the first time I read someone very passionately explain how the concept of personal style is all an unachievable, capitalist ideal meant to get you to buy more stuff, I had a very hearty cackle. But, I can understand how one could reach this conclusion, and it has nothing to do with the concept of personal style, and everything to do wi…